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Industry: Foods
Baskin Robbins (along with Dunkin' Donuts and Togo's), are separate corporations operating as Allied Domecq Quick Service Restaurants (AD-QSR) With a worldwide total of over 10,000 locations, we are one of the largest and most progressive quick service restaurant franchisors in the world Our innovative complementary daypart branding strategy offers our franchisees unique opportunities to earn a return-on-investment In the United States over 5,000 locations represent three of America's Most Lo
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Ranked #29 in Entrepreneur Magazine 21st Annual Franchise Top 500
Baskin Robbins (along with Dunkin' Donuts and Togo's), are separate corporations operating as Allied Domecq Quick Service Restaurants (AD-QSR). With a worldwide total of over 10,000 locations, we are one of the largest and most progressive quick service restaurant franchisors in the world. Our innovative complementary daypart branding strategy offers our franchisees unique opportunities to earn a return-on-investment. In the United States over 5,000 locations represent three of America's Most Loved Brands.
The Multi-Brand Concept
Limited menus that typify quick service restaurant concepts tend to generate peak customer traffic during a single part or within a category - for example, breakfasts or snacks. This results in resources being underutilized much of the day, and limits the performance of your investment. Alternatively, merging compatible branded concepts, each addressing different day parts within a single store, let's you leverage the synergies among those brands. Allied Domecq QSR offers three time-tested restaurant concepts; each with its own highly developed brand identity.
Combining two or all three of these brand concepts in a single operation is Allied Domecq QSR's unique Complimentary Day-part strategy - one that optimizes return-on-investment through more efficient use of resources.
 Systems for Success…
Our business systems are built on three legs of success. First, to delight customers with magical experiences; Second, profit potential for franchisees; and Third, a financially strong parent company. We have found that teamwork is the key - all "stakeholders' unified toward these common objectives.
As a franchisee, you will have the opportunity to reap the benefits and profits that are earned through the consistent application of our business principles in servicing our millions of customers every day.
The Future…
The company's core products serve as the foundation for compatible product extensions and innovations that serve the changing tastes of our customers and the needs of millions of new customers. Our corporate culture focuses on customers and our business judgments are supported by solid, ongoing research. We are looking for candidates that have some key qualifications:
- A strong desire to succeed by delighting our customers.
- The ability to generate, establish and manage an organization by recruiting, training an
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