n online shop for high-quality Moscow Mule cups from premium quality copper is sold. We work exclusively with the supplier who produces the cups for Smirnoff. The beakers are made in Istanbul in 100% handmade. The first sales started in June this year. At the moment, we sell mainly to retail customers, but we have also had some first known big buyers with up to several hundred sold cups for big events. There are currently no specialized competitors and no similar shops. In various shops, cups are offered in the Randsortiment, but many are made of stainless steel or aluminum with copper cover, or in inferior quality from India or China. Due to the uniqueness of the articles (currently we have one in the range, which we offer ONLY), the exclusive sales partner in Istanbul and the top quality, we have an absolute niche product in top quality with an all-purpose feature. The shop has its own domain (hosted at 1und1) and several reserved and redirected domains, in order to avoid imitators and kickboarders if possible. Ebay and Amazon are connected to the shop, our own EAN numbers exist for our articles. No technical knowledge is required with the 1und1 modular system. There is a Facebook and Instagram account. Searching for Google Adwords revealed that more than 30,000 searches for the corresponding cocktail are launched every month. With some time and a relatively small additional investment in Google and Amazon SEO, this shop will definitely become a lucrative source of income without any major effort in the foreseeable future. For example, next listing in the well-known product search portals, sending of offers at cocktail bars and restaurants, as well as the optimization of the product softos etc. would be mentioned. The selling price is € 11.000 net for the shop at VHB, all know-how that we have worked so far, of course the contact to the manufacturer (very uncomplicated communication), packaging material as well as a stock of currently 6,300 € gross sales value. At the moment, the shop is still operating in the secondary market with a rather small amount of time. The monthly fixed costs are very much in line with the costs for the domains, internet access and a tax consultant. Sold for private reasons, which can be dealt with in a personal conversation.