Sales are made via the company's own store and Amazon. In the last 12 months the brand has achieved 81 T € net sales with 11 T € EBITDA. An orientation period of 2 months will take place. Brand History: The project was launched in April 2020. Since then, steady revenue growth has been achieved. The products have been optimized throughout the period through constant customer feedback. Registration of the trademark with the DPMA is in process. Distribution channels: Sales are conducted via the company's own online store and via Amazon. Expansion to other marketplaces, as well as direct sales to bookstores are options not yet exhausted. Marketing: There is an active Instagram channel with a loyal following. Furthermore, long-term collaborations with influencers are carried out on Instagram and YouTube. The brand has a high level of awareness within the target group due to the media attention. Facebook Ads campaigns were carried out. However, these were more test budgets, which is why there is still great potential with paid traffic. In the online store, the Facebook Pixel was installed from the beginning, which meant that the data was still actively used. On Amazon, Sponsored Products campaigns and Sponsored Brands Ads were placed. The campaign structure and keywords can be transferred. Especially Sponsored Brand Ads still offer a very large potential. Figures & Data 2021: Net Sales: 81K EUR (Shop 60%, Amazon 40%) Coverage: 11K EUR Margin: 14% Customers: 4.600 CVR: 4.8% (Shop), 7.9% (Amazon) Average shopping cart store: 20,68 EUR Sessions online store: 59,000 Rate of returning customers: 9.43%. Instagram followers: 3,700 Instagram reach: 124,000 (Q4 2021) Influencer total reach: 83,000 (Instagram), 126,000 (YouTube) Number of reviews: 149 (average: 4.6) Return rate: 1.7% Effort & Structures: The company is not run full-time by the two founders, but as one of several projects. Both put about 8h per week into the project, so there is plenty of room for further optimization with the appropriate time investment. They worked with various freelancers for almost all areas, as well as content creators for social media. The quality control is done on site by a trained engineer. These contacts are of course handed over with. Reason for sale: We, the founders have built the project sustainably without outside capital and would now like to hand it over to someone who can scale even better. Furthermore, we would like to focus on the respective main project. Deal structure: The sale is done as an asset deal. The two founders are available for a 2-month introductory period. Scope of the transaction: - Shopify store incl. domain - Instagram channel with 3,700 followers - word mark - Customer data according to DSGVO - Access and contact to suppliers, freelancers, content creators, influencers - Facebook Pixel data - Marketing material for the entire product portfolio - 8 SKUs on Amazon - Access to all relevant files - Inventory (sales price is excl. inventory) - 2-month onboarding through weekly calls Outlook & Potential: The products have many unique selling points, making them stand out in the market. A lot of potential still lies in the area of paid traffic, as well as the expansion of social media channels (TikTok, Pinterest, YouTube), additional marketplaces, as well as cooperations with other influencers. The brand offers a successful entry into the e-commerce sector or easy expansion of existing activities. Asking Price: The asking price is based on an industry-standard EBIT multiple, taking into account the growth and very good potential. 38.000 EUR (excl. inventory) In case of further interest, please contact us directly via contact form.